The demand for Bentley vehicles spikes in China

The demand for Bentley vehicles spikes in China

Bentley Motors managed to break the last year record by incredible 66 percent sales. The announcement made this week said that in the first four months of 2011, they had sold a record 396 cars in Mainland China. One should take into consideration the fact that the sales record had been reached before the facelifted Continental GT and the new Mulsanne hit the market.
The new Continental GTC was spotted testing on the Nurburgring and this proves the information that the British car manufacturer is developing a number of new products. China represents the third most important single market for Bentley for the reason that, in 2010, they sold just under a thousand cars in China. Not to mention the recent Shanghai Auto Show, where half of the 50 cars sold were new Continental GTs, this being one of the key reasons for Bentley executives to be so confident about their future in China. This figure was nearly double the previous year's performance. The sales expectations are that this growth will increase as new models arrive, given the fact that around one in four Bentleys made is sold in China, while after the first four months of 2011, China successfully outsold the UK for the first time and made it the second most important market after the United States. Bentley's member of the Board for Sales and Marketing, Alasdair Stewart, officially stated that China represented the perfect venue for Bentley's Dealer Conference for it contained such a vibrant mix of the traditional and the modern and it became one of their most significant markets. The Chinese customers valued Bentley's history and their emphasis on the finest luxury, automotive excellence as well as craftsmanship. He concluded that, despite the fact that China had traditionally been a market for four-door cars, such as the Mulsanne and the Continentan Flying Spur, there seemed to be a growing interest in the adrenalin, excitement together with the sheer fun of driving high performance sports car.


The demand for Bentley vehicles spikes in China image