Alfa Romeo US market return was pushed back to mid-2013

Alfa Romeo US market return was pushed back to mid-2013

Alfa Romeo is a car manufacturer well known for its ability to produce affordable sportscars that provide plenty of spice and not much power. However, the launch of Alfa Romeo on US shores appears to be harder to predict than total global reserves as Alfa's US return has been pushed back again after pulling out of the US market back in 1995. Paolo Cantarella, Fiat Group CEO, announced that a new would arrive in 2003, but it never came. The brand found itself in the situation of reinventing as their current offering of FWD sedans priced to compete with BMW won't work. Thus, Sergio Marchionne has to put all Fiat's resources into Alfa, but they are stretched at the moment. The limited-production 8C brought reasonable success to the brand and most enthusiasts expected a comeback next year with the new 4C sportscar, but a full assault is not planned to take place before mid-2013, beginning with a new compact crossover. According to Automotive News, the mid-sized Giulia sedan is to follow by the end of 2013 at the earliest. Because of the long-term effect of Alfa teasing its fans with its arrival, one has to hope that its return will not be a big disappointment. If all they can provide is a sedan and a crossover, this long anticipation they built could turn out to be the worst thing they did. This might hold true for those who are aware of the Alfa brand signification in the US, while the rest of the market will be filled with marketing schemes and publicity stunts.


Alfa Romeo US market return was pushed back to mid-2013 image