Mercedes-Benz India prepares special C-Klasse and E-Klasse variants

Mercedes-Benz India prepares special C-Klasse and E-Klasse variants

The Indian luxury car market is going to receive in the next two years the C-Klasse and E-Klasse variants as the German car manufacturer aims to develop a smaller unit than the current 2.5-liter engine available for the C-Klasse and E-Klasse. Ensuring a strong competition with BMW and Audi that make use of the same 2-liter engines, Mercedes-Benz plans to boost its sales. Mercedes India sold 5,189 units in 2010 and by the year 2011, these sales are aimed to increase by 30-50%. Peter Honegg, Managing Director and CEO of Mercedes-Benz India officially announced that they had to think of basic versions featuring smaller diesel engines appropriate for the Indian market as they would help them lower the prices with lesser gadgets on offer, also expecting the size of the luxury car market to grow ten-fold to 200,000 cars in the following ten years. By selling corporate edition diesel variants integrating 2-liter diesel variants which include the 320d and the 520d and thus contributing towards almost half the sales raked in by their 3-Series and 5-Series that provide fewer features and less equipment, BMW also managed to adapt to the Indian automarket. The GLK-Klasse is going to be launched by Mercedes-Benz India, also representing a direct competitor for BMW X3 and Audi Q3 in the next 18 months. Because of the fact the Mercedes does not possess a smaller SUV platform that can be easily developed into a direct competitor for the Bavarians, the BMW X1 will go uncontested.


Mercedes-Benz India prepares special C-Klasse and E-Klasse variants image