It might be considered as normal the car manufacturers' tendency to become more and more aggressive as they join the eco-race these days, aiming to make a larger footprint on and to discover completely new territories. Jaguar makes no exception from this situation as it plans to challenge BMW A.G. by revealing an entry level sedan as well as a hybrid supercar to compete with the next 3-Series. This project is part of Tata Motor's plan to develop new products by investing no more that $2.5 billion, targeting Jaguar and sister brand Land Rover. The development program is also a countermeasure for the decreasing sales of the Nano model and it is stretching over 5 years.
Tata Motors plans to gain economical growth and to achieve its international ambitions by turning to its luxury British brands which it had acquired from Ford Motor Co.
Ashvin Chotai, Managing Director for Intelligence Automotive Asia stated that the company revolved around the JLR unit and not the other way around and the next challenge for both brands was to keep the product pipeline going and exploring new product segments.