MINI introduced different premium options called the MINI Yours

Posted on Tuesday, 8 November 2011 , 06:11:48 byVeronica

Filed under minigermanmini-yourseuropeanmini-avenuemini-ukMiniEuropeanLimited Edition

MINI introduced different premium options called the MINI Yours

MINI decided to introduce a new line of premium options called MINI Yours. So, now, customers will have the opportunity to choose between new exterior finishes, tattoos, upholstery material and also interior trimming. The program includes the limited editions MINI Inspired by London 2012, Clubman, MINI Soho, Goodwood and Hampton and will be launched in the UK, followed by other markets.
With this line of premium options the carmaker offers customers the possibility to tailor-make their own MINI having different color options, designs and materials. The MINI will be the best there ever was. This is what Director of MINI UK, Jochen Goller, said.
You can choose a MINI or you can make your one. In the first situation, you will be offered the MINI Avenue. It seems that the company said that this was just a first step and plans go continue with in this direction as it is a very new and exciting development for the brand.


MINI introduced different premium options called the MINI Yours image MINI introduced different premium options called the MINI Yours image
MINI introduced different premium options called the MINI Yours image MINI introduced different premium options called the MINI Yours image
MINI introduced different premium options called the MINI Yours image