Hyundai tries everything when it comes to marketing

Posted on Wednesday, 28 December 2011 , 13:12:51 byEmil

Filed under hyundairacehatchbackasianmarketingHyundaiAsianHatchbacks

Hyundai tries everything when it comes to marketing

Hyundai wants to see its limits when it comes to marketing and promoting a product. This is why the carmaker presented an interactive racing game called "Hyundai Race" on its prominent video billboard in Times Square, New York City. Users have the possibility to race the new 2012 Veloster sports hatchback on the large video display.
To do this, the owners of iPhones must first download the controller for the game from the App Store. After this, they connect to the free Hyundai Wi-Fi network in Times Square. At the end of the game, the score will be displayed on the billboard and also will show the ranking among other players to be more competitive.
This is a very ingenious idea as it creates awareness among consumers through creative graphic elements and this is why we can say that this idea is simply genius. The racing simulator will be available for the public until the end of 2011.


Hyundai tries everything when it comes to marketing image Hyundai tries everything when it comes to marketing image
Hyundai tries everything when it comes to marketing image