Foreseeable technological advances have been turned into a collective blind eye by America's best-selling pickup trucks for decades in most areas of their construction as Detroit's Big Three preferred simple solutions that considerably raised their profits. Important car manufacturers such as Chrysler, GM and Ford, have been trying to bring an improvement to their trucks, mostly having into consideration the reduction of CO2 emissions and the increase of fuel efficiency, especially because the standards of the U.S. Corporate Average Fuel-Economy are getting stricter and stricter. GM's hybrid lineup together with the availability of Ford's EcoBoost V6 on the F-150 represent important advances on the engine front, but more improvements are expected to take place in different areas. Ward's Auto cited two independent sources and reported that Ford's next-generation F-Series full-size pickup truck which was codenamed as P552 and scheduled for launch in 2014, would comprise aluminum body panels, including fenders and doors, a premiere for the F-Series, considering the fact that the current model has only the hood made from the lightweight material. As Ford refused to provide any comments on the matter, the company's truck marketing manager, Doug Scott, stated to the news site that the Blue Oval was always looking for new methods to improve its vehicles as their customers wanted more productive and more efficient trucks. Thus, they had to adapt to the new requirements by developing great strategies. According to Derrick Kuzak, Ford's produce chief, the extensive use of aluminum panels would help Ford to get rid of several pounds from the next F-150, thus allowing for lighter components in other areas. Furthermore, Kevin Lowery, spokesman for aluminum supplier Alcoa, told Wards Auto that when vehicles weighed less, a smaller engine was required, as well as different brakes, changes that went throughout the entire vehicle.