Hyundai is still pondering Genesis luxury sub-brand

Posted on Friday, 10 February 2012 , 22:02:56 byLucia

Filed under hyundai-genesisgenesisgenesis-hyundaigenesis-sub-brandHyundaiCoupes

Hyundai is still pondering Genesis luxury sub-brand

The introduction of a Genesis luxury sub-brand is a great way for Hyundai, which is known for its big ambitions, to achieve success. This idea has been reported before, but the carmaker did not provide any official confirmation on the matter. It appears that Hyundai is taking the idea into consideration, as Automotive News informed, with models such as the Equus, Genesis Sedan and Genesis Coupe being taken under the new sub-brand. The vehicle is going to wear a clear distinction and it will be sold in the same dealerships, after having received a new alphanumeric designation. It is possible for Hyundai to choose to sell the the cars with dealer-installed badges. Dave Zuchowski, the executive vice president of sales for Hyundai Motor America, stated to Automotive News that the company intended to bring a redesign for those models, one that did not imply new badges only, meaning that if the move got the green light, it would not come earlier than next year.


Hyundai is still pondering Genesis luxury sub-brand image