Hyundai Genesis sub-brand was cancelled

Hyundai Genesis sub-brand was cancelled

Dave Zuchowski, Hyundai chief executive, has recently confirmed the idea of introducing a Genesis sub-brand, meant to unite the company's premium vehicles. However, it appears that John Krafcik, Hyundai America CEO, has announced in a statement to Ward's Auto that the plan was cancelled as they had no plan to change their Equus and Genesis retail approach because it was working. New steps are going to be made by the company for its premium vehicles as Krafcik further commented that it was possible for the Genesis to get an all-wheel drive in the future, but it would arrive on the next generation of the platform, because they were intending to make their cars reaching more categories of customers.


Hyundai Genesis sub-brand was cancelled image