Jeep is planning to launch three new models and increase the number of dealerships in Europe

Posted on Friday, 15 June 2012 , 20:06:04 byLucia

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Jeep is planning to launch three new models and increase the number of dealerships in Europe

With a registered growth of 62% in 2011, Jeep is considered to be the fastest growing car brand in Europe and this growth has continued in 2012 as Jeep managed to sell no more than 9,807 units just in the first four months of the year, representing an increase of 52% as compared to the previous year. Undoubtedly, Jeep's plans prove to be quite ambitious and they have already announced their intentions of sponsoring the Turin-based Juventus Football Club over the next three years with $37 million spent on this deal alone. There is a necessity to do more than just promote if Jeep wants to reach a target goal of 125,000 units sold in 2015. Furthermore, three new models will be brought out, specially made for the European market with the carmaker aiming to open new dealerships, reaching 650 of them by 2014, while the current number is 518. Currently dubbed the B-SUV, a Fiat-based sub 4.2- meter long vehicle is the first of these new models and it is planned to hit the markets in the middle of 2014, followed by a redesigned Cherokee, the "baby" of the range, which is a mid-sized SUV that will integrate a Fiat-sourced 2.0-liter 170 HP diesel engine. Being a replacement for the Patriot and Compass models, the last vehicle that will come to Europe is scheduled for production in the US and imported to Europe in 2014. Some other speculations concern the use of powertrains which are expected to be diesel-focused as 95% of Jeeps sold in Europe are diesel-powered, except for the SRT models which are petrol-powered.


Jeep is planning to launch three new models and increase the number of dealerships in Europe image