Pininfarina will have an exhibition at the 2012 Olymics in London

Pininfarina will have an exhibition at the 2012 Olymics in London


It seems that the very well known Italian designer, Pininfarina will be displaying a little exhibition as part of London 2012 Olympic celebrations. The specialist will showcase Italian design ranging in scope from interior design and architecture to nautical design and aviation. To be more precise, here visitors will have the opportunity to see iconic objects like the Torino 2006 Olympic Tourch, the Lavazza Firma coffer machine and the Coca-Cola beverage dispenser. The list continues with 2012 Cambiano, the 2005 Birdcage, four 1:10 scale wooden sculptures and the Calligaris Orbital table. At the entrance, a Ferrari FF and a Maserati GranTurismo will welcome everyone. The highlight of the exhibition is the urban transport Personal Rapid Transit system that will have its first official public display. The system was developed in partnership with Vectus, a Korean company specialized in urban mobility solutions. The concept has as base small, light and driverless cars that navigate on a network of interconnecting tracks. The passengers can be carried from one point to another as they wish and there will not be any stops, thus optimizing travel time. Pininfarina in London is a company that for 25 years has been experimenting with design in all those fields where beauty merges with innovation and functionality. Today the designer has offices in Italy, Germany, Sweden, Morocco, China and the US. If Pininfarina is very famous for its car designs, Pininfarina Extra expresses its philosophy in all sectors of life where beauty meets elegance, essentiality and comfort. It was born in 1986 and it is specialized in product and interior design, architecture, aircraft and sailing with more than 400 projects developed in 25 years. Some of its partners are Alenia, Aeronautica, Bovet, Snaidero, Unilever, Juventus, Bovet and Coca-Cola.



Pininfarina will have an exhibition at the 2012 Olymics in London image Pininfarina will have an exhibition at the 2012 Olymics in London image
Pininfarina will have an exhibition at the 2012 Olymics in London image Pininfarina will have an exhibition at the 2012 Olymics in London image
Pininfarina will have an exhibition at the 2012 Olymics in London image Pininfarina will have an exhibition at the 2012 Olymics in London image