VW wants to increase sales in the US

Posted on Wednesday, 11 July 2012 , 13:07:41 byIulia

Filed under americangermaneuropeanvwsalesVolkswagenEuropeanGermanAmerican

VW wants to increase sales in the US


German carmaker Volkswagen has big plans for the future and in this direction, last week managed to buy Porsche SE. The idea is to become the largest automaker in the world. Of course, they also know this is just one step, especially in the US where they want to achieve their sales volume goal of 10 million cars/ year and all these until 2018. Volkswagen brand is moving past its niche status of trendy card developed by German engineers into a more mainstream role with volume models ever since the opening of the Chattanooga Tennessee plant last year. Here, the carmaker built the Jetta and Passat models especially for the North American customers. For the first six months of this year, sales have gone up 29%, including Porsche. This means the US target is set for 575.000 units this year, so more than a half of the 1 million annual US sales goals established before the end of 2018. Of course, there is no comparison with countries like China where the German carmaker Volkswagen has approximately 17% market share. Tony Cervone, Volkswagen of America, executive vice president of group communications admits they still need more core products, even if the model they have now are more affordable in comparison with BMW and Mercedes-Benz, for example. To obtain what they want, the carmaker thinks to increase annual production to 500.000 units of the Chattanooga plant and also to introduce some new models like the Tiguan compact SUV and a 7-passenger crossover which are less expensive. The photos in the gallery were taken in a metro station in Washington DC. These are all the information available so far, but the carmaker will keep us informed with the evolution of its strategy. worldcarfans