Global Marketing Chief from GM has resigned

Posted on Monday, 30 July 2012 , 14:07:14 byEmil

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Global Marketing Chief from GM has resigned


It seems that General Motors will have a new Global Marketing Chief as Joel Ewanick is no longer working with them. GM states that Ewanick was asked to resign, but different other reports say he was dismissed. Apparently he was not able to meet the expectations of the company. Alan Bately, the current vice president, US Sales and Services will be his interim replacement. The former marketing specialist, aged 52, started working with GM in May 2010 as US Marketing Chief and was offered the new position of Global Marketing Chief in December the same year. He worked for a while at Nissan North America before, but his true recognition came from working at Hyundai Motor America. We can remember him from the strange decision of General Motors of pulling its advertising dollars from Facebook. The social networks seem to be completely inefficient. The same Ewanick was the one who announced that the carmaker would not be advertising in the 2013 Super Bowl. He was also the man behind the Chevy Runs Deep campaign. The specialists from General Motors feel a bit scared of the consequences the decisions Ewanick made and hope they will not have a long effect. The marketing specialist tried to strengthen the General Motors creative marketing and advertising agencies. This maneuver was supposed to save the company around $2 billion over the next five years. Chevrolet transferred all of its business from a lot of agencies worldwide to one newly created joint venture named Commonwealth of Detroit. This move managed to create 280 new jobs and discovered a lot of new talents.