German carmaker BMW might increase its sales thanks to the new AWD

Posted on Tuesday, 18 September 2012 , 11:09:31 byIulia

Filed under bmwgermaneuropeanmercedes-benzsalesawdtechnologyBMWEuropeanGermanTechnology

German carmaker BMW might increase its sales thanks to the new AWD


In terms of sales within the luxury car segment we can see the best-selling manufacturers are the German Mercedes-Benz on first place, followed by Bavarian BMW and Japanese Lexus on third. For example, back in 2011, BMW managed to sell 2.715 units more than Mercedes-Benz, so the competition is very tight. Until now, Mercedes sold 168.469 vehicles. Here they do not count the Smart and Sprinter vans. The Bavarians are right behind them with 164.636 units, not counting the Mini. The Japanese manufacturer Lexus a bit far away with only 150.604 units sold this year. Even so, it is worth mentioning that Lexus out-sold its German competitors last month. BMW wants to take the lead and increase the gap between them and Mercedes-Benz. How? They count on the new all-wheel drive 3-Series models to take over its rival. These all-wheel drive luxury models sell well on different markets with cold winters. For example New York and Boston have a lot of potential customers. BMV specialists in the US needed some more cars in the last three-four month, but they did not have any. Timing is perfect now, as winter is getting closer, the Bavarians started to produce more of the 3-series xDrive models and not only. AWD 3-Series model represent 50% of US 3-Series sales. In the North, they represent 80%. Unfortunately, the temporary lack of AWD cars following the 2012 3-Series redesign means that the carmaker had not had the perfect product for a lot of the potential buyers. The specialists might obtain better results before the end of the year, now that they have the X1 compact crossover and the available RWD or AWD. Sales of luxury cars in North America continue to be strong despite the troubled economy, but China and Europe with its economical uncertainty are giving them a hard time.