Mercedes wants to be No. 1 again

Posted on Friday, 12 October 2012 , 16:10:43 byEmil

Filed under mercedes-benzeuropeangermansalesbmwaudiMercedesEuropeanGermanBMWAudi

Mercedes wants to be No. 1 again


German Mercedes-Benz CEO informed his employees that the brand must be number one again. The company lost this title on the premium segment back in 2005 and now, they want it back. Second and third place is not an option. The bad news is that the current situation indicates the fact that the specialists are going even deeper. Now, in the premium segment the number one in the world is taken by the Bavarian BMW and second, by German Audi. Numbers say that sales are not the problem here. The carmaker managed to sell 964.000 units everywhere in the world since the beginning of the year and until September. This represents a 5% increase over the same period last year. Its rivals have even bigger sales. The specialists plan to introduce more affordable models this way trying to improve the situation. The models we are talking about are the CLA 4-door coupe and the GLA compact crossover. The carmaker plans to introduce the new S-Class, but only in 2013. Apparently a lot of people want the A-Class which was launched last month. Since then 70.000 orders were taken for the premium hatchback. Its price was established at EUR70.000, which makes it more expensive than the VW Golf. Even so, the demand is great. The company will build more than 100.000 extra units of the new Mercedes-Benz A-Class. The company registered sales improvements of 6.7%, but its rivals registered increases of more than 30%. Here is the problem. This is what they have to solve. The carmaker will try to restructure its operations so that it grows in a significant way. Future predictions show a better future for the Germans, but we really have to wait and see the final results and if their strategies really work.



Mercedes wants to be No. 1 again image Mercedes wants to be No. 1 again image
Mercedes wants to be No. 1 again image Mercedes wants to be No. 1 again image