Daimbler is doing its numbers

Posted on Friday, 26 October 2012 , 13:10:11 byIulia

Filed under daimlerjapanesecrisismercedes-benzasiansalesDaimlerJapaneseAsian

Daimbler is doing its numbers


Apparently Daimler plans to lower its earnings forecast for 2012 and recalculate profit targets for next year, and all these because of the decreasing demand in Europe and the increased competition in China. Not long ago, when they started to analyze the numbers, Daimler specialists have forecasted full-year earnings of EUR9 billion before taxes and interest, exactly like in 2011. Unfortunately, these figures will go down a bit, 11 % to be more precise, reaching around EUR8 billion which means about $10.4 billion. The specialists dropped the 2013 profit target to a 10 percent operation margin in the Mercedes-Benz car division, but also an 8 percent sales boost at the truck division. As well all know already, sales this year in China only reached 6.7 percent in comparison with BMW and Audi which managed to surpass the 230 percent threshold. The best thing in this entire situation is the carmaker did not lost hope. In fact, the German manufacturer is planning to sell more cars this period of the year. Why? The specialists have a previous experience with the new A-Class. To produce it, the automaker actually had to introduce a third shift at the Rastatt factory just to handle the high demand. Things do not stop here. The Germans have also registered great success with their B-Class, so statistically things have to go well. The specialists plan to invest part of the money earned in Q4 2012 in the Chinese dealer network of the company. Unfortunately there is no more additional information on the situation so far, but if anything new comes up, we will let you know. If Daimler will end its year well or if the pessimistic numbers will turn to be correct, we will know at a later date.