During the financial crisis Ferrari managed to obtain record sales

Posted on Thursday, 8 November 2012 , 11:11:19 byEmil

Filed under ferrariitalianeuropeansupercarpricingsalesrecordsupercarFerrariEuropeanSupercarsPricing

During the financial crisis Ferrari managed to obtain record sales


It is not really a surprise when we hear that exclusivist car companies remain unaffected by economical cresses. The Italian carmaker Ferrari which builds some of the most expensive cars in the world is now in this strange situation. Recently they have reported record sales and profits for the first time since the beginning of the year.



Actually until September, the carmaker registered a 10% increase in revenues, reaching EUR1.764 billion. The net profits also increased by 7.6% to EUR152.4 million. They have managed to deliver 6% more cars in comparison with the same period last year. Ferrari made happy 5.267 owners since January of this year. The North American market is the biggest Ferrari has and here they have sold 1.354 units, increasing by 16%. The UK market sales have increased by 37%, selling 504 units and in Germany, the carmaker sold 534 cars, increasing by 9% in comparison with 2011. There is a completely different situation with the Italian market. Here sales dropped by 49% to 238 deliveries. China and Japan sales have also increased by 7% and 20% respectively. Even in a hostile environment for luxury goods, Ferrari proved their practicability and continues to be a great resource for Italy. Eddy Cue, Apple executive, responsible for the well-known online services like iCloud, the Apple Store, Siri, Maps, iAd and iTunes Store will be a new member in the Ferrari board. The carmaker hopes his experience in the dynamic and innovative world of Internet will help them a lot in the future. We have to admit the specialists did a really good job with their cars and their strategies have worked great, especially in an instable financial year. Hopefully, things will continue to go in the same direction with the same speed.



During the financial crisis Ferrari managed to obtain record sales image During the financial crisis Ferrari managed to obtain record sales image