More Ford dealers are allowed to sell Plug-in Hybrids and EVs

Posted on Monday, 12 November 2012 , 13:11:46 byDan

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More Ford dealers are allowed to sell Plug-in Hybrids and EVs


As you can see, there is a true war in the US new car market now and the main characters are plug-in hybrids and electric vehicles as well. Ford is part of the process as well and it seems to do a great job. The American manufacturer is trying to boost its sales by discrediting other carmakers, like the Japanese Toyota, for example. Ford declared that the Prius range is not as good as its own hybrids. This way they plan to increased their green fleet by the beginning of next year. Actually this will include plug-in and hybrid versions of the Fusion and C-MAX, but also the pure-electric Focus EV. Ford managed to triple the number of its dealers that are certified to sell its green cars. Now there are 200 dealers of this kind. The North Americans plan to offer certified dealers by the beginning of next year in all 50 states. Ford will launch the Fusion Energi next year and 900 dealers have already entered the program, including the 200 mentioned above. At the beginning, the carmaker only had 350 dealers. This strategy comes just on time as different studies show that there are more customers now interested in the C-MAX Energi plug-in hybrid. This is what Ford Electrified Marketing manager, C.J. O Donnell declared.



Of course there is a whole list of requirements that begins with the installation of at least two on-site charging stations, one around the customer area and another one in the service are, to be sure nothing can go wrong. The ones working in the dealership will receive trainings in electric vehicle technology. Why? Well, 80% of the sales consultant, service advisor, service manager employees and sales manager have to meet certain EV training certification requirements. Overall, the strategy seems to be good, now let us see if it really works.