Japanese Nissan Leaf has sales problems

Posted on Wednesday, 21 November 2012 , 08:11:47 byEmil

Filed under nissanjapaneseevleafsalespricetechnologyasianNissanJapaneseElectric VehicleTechnologyAsian

Japanese Nissan Leaf has sales problems


Earlier, in March, at the New York Auto Show, CEO of the Renault-Nissan alliance declared that the all-electric Leaf compact will double its 2011 sales this year. Even though the specialists shifted 9.679 units in 2011, the target for 2012 was around 20.000 units. The Japanese manufacturer was not worried and was even feeling good about the target. For example, in October sales of the Nissan Leaf increased by 86% in comparison with the same period of 2011. To be more precise, this month was the top one this year. Unfortunately overall sales have decreased by 15.6% so, the dream of doubling the sales of the electric vehicles have turned into nothing. CEO of the Renault-Nissan alliance finally admitted with disappointment the fact that they will not be able of reaching their target for this year and that the forecasts were not so much wrong, but difficult to anticipate. This is not all. After one day, the Japanese manufacturer had cancelled the opening ceremony they have planned. We are talking about the ceremony scheduled for building a battery plant and upgrading a Leaf factory in Smyrna, Tennessee; to do this, the US Energy Department offered them a $1.4 billion in loans. We are talking about a great deal of money they will have to return somehow.



CEO of the Renault-Nissan alliance continues to believe in electric vehicles and this is why, both Nissan and Renault have invested approximately $5.6 billion in their own development in the past few years, for that matter. Two years ago, in November 2010, the alliance planned to sell 500.000 electric vehicles each year by the end of 2013. Now the story changed and the carmakers only hope to sell 1.5 million units overall by 2016. This is still a very bold target, but fingers crossed. Until then, we have the opportunity to see the new 2013 Nissan Leaf, the updated version.