Mitsubishi wants to increase its US sales

Posted on Wednesday, 5 December 2012 , 13:12:04 byVeronica

Filed under mitsubishiusjapanesesalesasianMitsubishiAsianJapaneseAmerican

Mitsubishi wants to increase its US sales


According to different specialists the North American car market grew 15 % this month and 14 % this year overall since January. In this type of market you would expect positive results when it comes to Japanese carmaker Mitsubishi, but apparently this is not the situation. In fact, the automaker registered only 3.754 cars sold in November. This number represents a 4 % decrease in comparison with the same period last year.



Starting January through November Mitsubishi suffered a lot as their sales have decreased by 28 % to 53.677 vehicles. Just for comparison, from all five models that remain in its range in the States, the Lancer, Galant, Outlander Sport and i-MiEV represent a fourth of the Prius sales, so 216.619 units and about the same number as the number of ES sedans sold by Japanese Lexus in the US. The bad news is that the carmaker plans on doing almost nothing to change the situation. Well, not nothing, but to increase to 80.000 units a year in this country. Mitsubishi officials say the company has big plans involving selling approximately 120.000 car in the US, including the 80.000 cars mentioned above starting 2013 and around 100.000 by 2014 or 2015.



The manufacturer will also add two new models to the US range. One of them will be successor of the Outlander that will be available for purchase in July. This will have a plug-in hybrid variant that will arrive at the beginning of 2014. The other model is a new low-cost Mirage sub-compact that will be available from next year. This model is already available in Asia and most recently in Europe. The Japanese even think about a battery powered version of the Mirage, but it will not be for the North American customers. There is no news on the prices, yet.



Mitsubishi wants to increase its US sales image Mitsubishi wants to increase its US sales image
Mitsubishi wants to increase its US sales image Mitsubishi wants to increase its US sales image
Mitsubishi wants to increase its US sales image Mitsubishi wants to increase its US sales image