Nissan might cancel Infiniti

Posted on Friday, 25 January 2013 , 13:01:33 byIulia

Filed under nissanjapaneseasianinfinityNissanAsianJapaneseTechnology

Nissan might cancel Infiniti


We do not know how to take this, but there are some problems with the Infiniti. Japanese manufacturer Nissan announced that the Infiniti Q50 did not impress so much until now, but at the Detroit Motor Show it managed to attract a lot of attention. Now, despite all this, the brand might be cancelled off, at least this is what Nissan vice president, Andi Palmer declared.



During the 2013 edition of the North American International Auto Show, the official declared for Wald Auto that he has his doubts concerning the existence of the Infiniti and that it might be better off without it. It is true, the brand managed to obtain record sales, but because of their high prices and margins, premium brands bring in nearly half the profits of the parent automakers. In order for things to go in the right direction, Nissan has to change its mentality and think outside the box for a moment. The premium cars they have been selling for the last 23 years are kind of discount, said Palmer. Of course, to keep the mainstream and premium brands apart from each other id a complicated process, but Volkswagen did it with Audi, so it is possible.



The man who made this possible is Johan de Nysschen. He was head of Audi in the US for seven years. Now, during that time, sales have increased to 117.567 in 2011 from 77.917 in 2204. The brand managed to compete with brands like BMW and Mercedes-Benz. The man managed to become Infiniti president on July 1st 2012 and the first thing he did was to push back the previously announced global sales target of 500.000 units annually from 2016 to 2017, because of the volume pressure. Last year, the brand shifted 200.000 vehicles globally, and if you ask us this was a very ambitious target in the first place. Anyway, we will find out the final answer a bit later.



Nissan might cancel Infiniti image Nissan might cancel Infiniti image
Nissan might cancel Infiniti image Nissan might cancel Infiniti image