According to Buick first generation Enclave owners choose the new model

Posted on Monday, 1 April 2013 , 17:04:51 byEmil

Filed under buickenclavetechnologypricefaceliftBuickEuropeanTechnologyPricing

According to Buick first generation Enclave owners choose the new model

If you were wondering which is the best model of the Buick brand, sold in the first quarter of this year think no more as we have an answer for you. The model we are talking about is the 2013 Buick Enclave luxury crossover which increased retail sales with almost 40 %. Apparently, GM declared that a lot of the new buyers are in fact former owners of the previous generation Enclave. Different statistic exercises indicate the fact that 4 in 10 owners exchange their first-generation Enclave for the new model, which can only be good news. Beside former owners, the new generation Buick Enclave also attracts new buyers, which only means that is it slowly building loyalty for the brand. A few years ago, we had the opportunity to hear Tony DiSalle, vice president of Buick Marketing saying a lot of things about new, younger, luxury buyers purchasing Buick models for the first time. Thanks to the redesigned Buick Enclave, the company now has the possibility to see the new buyers mentioned, but also the buyers who first have tried the original Enclave.



Back in 2007 when the first generation Enclave was launched a survey indicated the fact that the only reason people were buying it was the value / price ration, but also the familiarity with the dealer. Current owners also say that the model offers overall quality of the vehicle, overall exterior styling and ride comfort and so these are also reasons for choosing the Buick Enclave. The carmaker itself says the car is modern, and also a very smart crossover. The new generation was offered in dealerships starting last November and had its best retail month sales record on December. Sales have continued to grow in January with 57 % and February as well with another 22 %.


According to Buick first generation Enclave owners choose the new model image According to Buick first generation Enclave owners choose the new model image
According to Buick first generation Enclave owners choose the new model image According to Buick first generation Enclave owners choose the new model image
According to Buick first generation Enclave owners choose the new model image According to Buick first generation Enclave owners choose the new model image