Toyota wants to have its own MQB Modular Platform

Posted on Monday, 1 April 2013 , 15:04:57 byIulia

Filed under toyotajapanesemqb-platformtechnologyasianToyotaJapaneseAsianTechnology

Toyota wants to have its own MQB Modular Platform

As it is more than obvious, the automotive industry follows profits and tries to increase sales as much as possible. Many carmakers forget about the character of the car and about the features and elements that make it special. They forget trying to develop more cars so that they can cover as many niches as possible and this happens maybe too often. Many of already know about Volkswagen trying to reduce its costs and so is Ford and now, apparently Peugeot is following them as well. This last one wants to reduce its costs and takes advantage of their new EMP2 platform. The French manufacturer uses as many elements and parts from their already existing models as possible in their attempt to minimize development and manufacturing costs. Very soon we will also have a lot of news about Japanese manufacturer Toyota which will follow the steps of the three carmakers mentioned above. Toyota was amazed of the success the Germans from Volkswagen had with their MQB platform used with a lot of models. The Japanese framework is called Toyota New Global Architecture and includes a specially made platform that can be used in so many vehicles.



The specialists plant to use at first 20 to 30 % of parts, but in time hope to reach up to 70 to 80 %. If they can pull this off the cost savings will be huge and the ride and handling of the models will be improved throughout the range. Some will find these measures appropriate and some not, depending on the viewpoint of the ones involved. To be really honest, this strategy is actually very well received for Toyota cars, as these are durable, competent and are also very practical. The bad news is that there is no individuality and no interesting character. If Toyota specialists manage to reduce the costs, they can invest the money in making each model special.



Toyota wants to have its own MQB Modular Platform image Toyota wants to have its own MQB Modular Platform image
Toyota wants to have its own MQB Modular Platform image