The 2013 Lincoln MKZ may be re-launched

Posted on Friday, 5 April 2013 , 06:04:23 byEmil

Filed under lincolnmkzamericanfordpricingLincolnAmericanPricingFord

The 2013 Lincoln MKZ may be re-launched

There has been a tremendous scandal with the launch of the Lincoln MKZ and now Ford is thinking about launching again its luxury mid-size sedan just because the model is almost on the verge of being perfect to be revealed. Of course, now the thought goes towards the size of the event. How big should it be so that the ones interested in owning it will still be interested now, after so much time. The carmaker has decided to curb production of the model just as the first units began reaching dealerships back in 2012. The manufacturer was afraid the new Lincoln could be affected by the same quality issues that caused problems to the 2013 Ford Fusion sedan and also the Escape crossover.



One of the worst elements was the fact that Ford launched a big nationwide advertising campaign for the MKZ when the production process was stopped. Dealerships were left with no cars to attract clients and now, the American carmaker is trying to its best to fix the unpleasant situation. One of the options refers to a great re-launch of the MKZ, but this will cost a lot of money especially considering the tens of million of dollars already spent on advertising before the production process was stopped.



The American specialists have made a lot of tests in Detroit to every Lincoln MKZ produced at the Mexican assembly line in order to discover defects like those that appeared and demanded a recall for the Fusion and the Escape. Their launch was affected because of faulty fuel lines that could have started a fire. According to different officials, 3.000 MKZ models are on their way to dealerships and so the back-up inspection program is no longer necessary. Now the carmaker is producing around 200 cars per day. Best case scenario refers to the previous interested buyers not forgetting about the Lincoln MKZ. Ford hopes the clients did not spent their money on another car, from a competitor.


The 2013 Lincoln MKZ may be re-launched image The 2013 Lincoln MKZ may be re-launched image
The 2013 Lincoln MKZ may be re-launched image The 2013 Lincoln MKZ may be re-launched image
The 2013 Lincoln MKZ may be re-launched image The 2013 Lincoln MKZ may be re-launched image