Volkswagen will introduce 60 new models in Europe

Volkswagen will introduce 60 new models in Europe

German carmaker Volkswagen wants to offset decreasing demand in Europe. How? Well, the specialists have decided to roll out 60 new and updated models before the end of 2013. Their target is to reach the top of the automotive industry. The largest carmaker is targeting higher sales and revenues this year thanks to some new modified version of the Volkswagen Golf. The target markets are China and the US. The carmaker is confident the new models will help in terms of European economic crisis where demand has decreased a lot reaching its lowest point in 20 years. The Germans want to overtake General Motors and Toyota by 2018 and so growth is essential. This is one of the steps it needs to take in order to become the largest automaker in the world. So far, numbers are not that pink, as their global sales have increased by only 0.2 % to 864.400 in March. In Germany, sales have decreased by 17 %. This is actually one of the reasons for which the carmaker wants to limit the exposure on the European market and open another 1.500 sales outlets in growth regions. These 1.500 are on top of the 20.000 existing dealers worldwide.



In terms of income, the luxury brands of the VW group are responsible for more than half of the profits of the company. This is why the carmaker will expand its presence in this market segment. So that you know, Porsche plans to launch the Macan compact SUV at the beginning of 2014. Bentley is a little behind with the development of its SUV, but there is still time. Skoda will expand its lineup in China with another 6 models. One of the most important ones is the new Rapid compact sedan. Seat will offer a redesigned version of the new Leon compact hatchback.


Volkswagen will introduce 60 new models in Europe image Volkswagen will introduce 60 new models in Europe image
Volkswagen will introduce 60 new models in Europe image Volkswagen will introduce 60 new models in Europe image
Volkswagen will introduce 60 new models in Europe image Volkswagen will introduce 60 new models in Europe image