Nissan reduces prices on several US models

Posted on Wednesday, 8 May 2013 , 16:05:45 byVeronica

Filed under nissanjapaneseuspricesalesNissanAsianJapanesePricingAmerican

Nissan reduces prices on several US models

Japanese carmaker Nissan has decided to cut some of its prices, mainly on models offered on the US market. We are actually talking about seven of the eighteen model offered in North America and their gold is to make their cars show up more often when searching the models online. The cuts actually start from 2.7 % which means $580, on the top-selling Altima midsize vehicle to 10.7 %, or $4.400 on the Armada big SUV. The reductions are really important. Other models that enter in this category are the Sentra, Murano, Juke, Maxima and Rogue. According to Jose Munoz, Nissan senior vice president of sales and marketing for the Americas the seven models mentioned that getting the price cuts account for 65 % of the US Nissan sales. The man declared that because the prices were higher than some important competitors for similar models, Nissan has lost Internet searchers as a result. For the moment, there are models that do not appear when potential customers search models online and this is not good at all.



For now, the Juke, the Rogue and the Murano are being imported from Japan and the other four are being built in the United States. The price cuts are already available, but for cars and trucks that are not yet on dealer lots. In this situation, dealers will be allowed to cut prices of cars they do have available. The US part of Nissan wants to increase sales by 10 % by 2016 or sooner thanks to this strategy and others. Until now, the company was not doing very well as sales have dropped 1.3 % obtaining a market share of 8.6 %, which is not good at all. The Japanese manufacturer hopes things will turn around and go in the right direction.


Nissan reduces prices on several US models image Nissan reduces prices on several US models image
Nissan reduces prices on several US models image Nissan reduces prices on several US models image
Nissan reduces prices on several US models image Nissan reduces prices on several US models image