US customers prefer crossovers and not family sedans

Posted on Friday, 10 May 2013 , 05:05:11 byEmil

Filed under americantechnologycrossoversedansalesAmericanCrossovers/CUVsSedan

US customers prefer crossovers and not family sedans

According to different studies US customers start to prefer crossovers and not the family sedans that have bees so popular so far. So it seems that cars like the Japanese Toyota Camry and the Honda Accord are starting to loose precious ground this year because of crossovers. Apparently the market share has shrunk in 2013, but American models like the Ford Escape have increased their share of the market. This is not such good year for family sedans. It is true, the segment keeps growing, but very slow and it is hard to compare it with last year, for example as the industry kept launching a lot of new midsize cars. This is what Bill Fay, Toyota brand boss declared about North American sales in April. Reuters reported that US auto sales keep moving forward thanks to pickup trucks and SUVs. It seems that crossovers which are SUVs built on a car-based platform, appeal to customers as they offer more interior space. Passengers will find them more practical and it will be easier for them to enter and exit.



In terms of fuel consumption, please be advised that it is improving. Also, the price gap between midsize sedans and compact crossovers has narrowed. Let us take for example the Toyota RAV4 or the Honda CR-V, which are two very good examples. A small crossover costs only $1.300 more than the typical family sedan, amounting to less than $20 in monthly payments not in all cases, but in some. During the first quarter of 2013, midsize sedans made up 17 % of the US auto market compared with 17.7 % during the same period last year. This is what LMC Automotive has declared. Toyota Camry sales have dropped 14 % last month and overall US auto sales have increased by 8.5 %. Crossovers are not the only reason for the fast decrease, but the powerful competition has a lot to say.


US customers prefer crossovers and not family sedans image US customers prefer crossovers and not family sedans image
US customers prefer crossovers and not family sedans image US customers prefer crossovers and not family sedans image
US customers prefer crossovers and not family sedans image US customers prefer crossovers and not family sedans image