Volvo will stay in the US

Posted on Tuesday, 11 June 2013 , 06:06:29 byIulia

Filed under volvoeuropeantechnologygermanaudibmwmercedes-benzVolvoEuropeanTechnology

Volvo will stay in the US

We are not sure if you remember, but not long ago we have mentioned the disappearance of Mitsubishi, Volvo and Road&Track automotive publication from the US. Back then, the analysts have declared that the neither of the three had the perfect qualities to continue in North America and that was why they said the three will demise within the next 18 months. After a bit of thinking, we can not feel a bit reluctant to this information. Mitsubishi and Road&Track may have plans on leaving, but Volvo does not seem to think about thins like that. There is even a report that empowers that claim, with statements made by John Maloney, the North American president and CEO of the company. On a phone conversation, the man declared that there are now updating their range, replacing the old models with new, and improved equivalents. Volvo wants to increase the local marketing budget by 25 %. He also takes into consideration the fact that incentives are also going up, by 20 %. The same report underlines that fact that many of the 300 dealerships have had a lot of investments poured into them. Some received new equipment and some have had ground-up replacements or extensive renovations. Volvo has offered a new range of efficient four-pot engines which come in very handy. These are quite positive aspects of the development of the Swedish company. This is how they make their presence in North America more secure. The CEO also said that they need to fend off the competition better and attract Audi and BMW buyers into their showrooms. In the same report the man stated that they are not direct competition with Mercedes-Benz, but maybe closer to the two German ones mentioned above. Because Mercedes wants younger buyers like Volvo, their paths might join together at some point


Volvo will stay in the US image Volvo will stay in the US image
Volvo will stay in the US image