Toyota sold 40 million Corolla models

Posted on Monday, 9 September 2013 , 04:09:16 byDan

Filed under toyotacorollaasianjapanesepricingtechnologyToyotaAsianJapaneseTechnology

Toyota sold 40 million Corolla models

We are more than sure that you will agree that it is a great effort to sell 40 million units no matter the brand. As it turns out, the Japanese carmaker Toyota manages to sell 40 million Corolla models globally which is quite impressive. Please do not imagine that this number was achieved over night. The manufacturer struggled for 47 years and 11 generations. The story began back in 1966 in November when the original model was launched. The annual production target was established at 240.000 units in Japan at the Takaoka Factory that belongs to Toyota. The specialists are now producing more than 1.1 million Corolla models each year and this can easily be translated into 125 units per hour in factories all over the world. The factories that develop these models are actually located in China, SUA, South Africa and Turkey and Venezuela. In 2013 the carmaker has released the 11th generation model for North America and Europe and so customers and fans here are able to enjoy it. The secret of the success in terms of sales in the US stands in the launch of a new model with a campaign called Style Never Goes Out of Style. The main focus of this campaign is pop culture and spans five decades. The Toyota Corolla was launched in North America back in 1968 and the excitement continues according to the president of Marketing Jack Hollis. The all-new Toyota Corolla has a premium interior, great styling and incredible driving dynamics. The company has been doing a great job with the Corolla so far and will continue with the good job. Please take a look at the past and the present of this incredible vehicle the Japanese specialist have managed to create.