Ford is very active in Europe

Posted on Thursday, 19 September 2013 , 04:09:23 byEmil

Filed under fordamericaneuropepricingcrisisFordAmericanEuropeanPricing

Ford is very active in Europe

American carmaker is very active on the European continent. Here we are talking about Ford and its strategies involving the European market. The specialists are waiting for the end of the financial crisis that continues to last here and wait for the moment when people will be have enough money to spend for cars or means of transportation. For the moment, the carmaker is trying to reduce production numbers. They also increase the diversity of models on offer for the future. This is one way a market can obtain the models it needs at the perfect time, so probably when demand is higher. In terms of management, the carmaker tried to revise it with the ones in charge, and in the end they have managed to obtain a great success. Besides the small changes that have a small impact on long terms, the leadership managed to meet change. The president of Ford Europe continues to be Stephen Odell, for Middle East and Africa. The chief operating officer was replaced, but we will have to get back on this information. This position has been vacant for many years now and finally, Ford has decided to select the former vice president of product development called Barb Samardzich. She is 54 years only and it is now the current vice president. The area of expertise refers to different European operations like manufacturing, product development, quality, sustainability, purchasing, safety engineering and environment. The woman will try to help the company survive in this sensitive part of time. Hopefully she will bring a new spirit to the team and to the company and at the end of the crisis will manage to apply all the plans developed for the future of the brand, on the European market.