Here are some of the European brands that have lost a lot of money

Here are some of the European brands that have lost a lot of money

One of the carmakers that has a lot of money invested in their models is Bugatti and we are talking about the Bugatti Veyron which is also the most expensive car built by them. Germans from Volkswagen also pay a lot of money to build their cars and this is why they keep loosing with each car sold, unfortunately. There are a lot of other carmakers that keep loosing important amounts of money for models sold in Europe. We are talking about sums like EUR4.617.500, which represents a lot, as you probably agree. The Smart ForTwo started its activity in 1997 and lasted until 2006. The company sold 749.000 units which have generated EUR3.35 billion loss for Daimler. You are probably wondering what happened and we are sure that the company has invested too much money into the project to build the existing plant, but also 3-cylinder engines and an all-new platform which was not such a clever move. Smart has as sale targets 40 5 which they have failed to reach. After a few calculations the results have indicated that Daimler managed to lose EUR4.470 on each ForTwo model made. Moving on the Fiat Stilo had the same problem, failing to convince people that it is worth buying it. The company failed to accomplish their targets by 70 %. Overall they have lost Eur2.10 billion, which means EUR2.730 with each unit. The next model that caused a lot of problems is the VW Phaeton. Between 2001 and 2012 the carmaker made 72.000 units and managed to lose EUR28.100 per unit. Overall the manufacturer lost EUR1.99 billion. Next on this incredible list no carmaker wants to be on is Peugeot with the 1007, Mercedes-Benz with its A-Class, Bugatti with their Veyron, Jaguar, Renault and Audi as well.


Here are some of the European brands that have lost a lot of money image Here are some of the European brands that have lost a lot of money image
Here are some of the European brands that have lost a lot of money image Here are some of the European brands that have lost a lot of money image
Here are some of the European brands that have lost a lot of money image Here are some of the European brands that have lost a lot of money image