BMW i3 preorders exceed expectations, production could be increased

Posted on Wednesday, 16 October 2013 , 19:10:36 byEmil

Filed under BMWGermanPricingEuropeanAmerican

BMW i3 preorders exceed expectations, production could be increased

Last month, BMW have announced that production for the 2014 i3 electric/ hybrid vehicle has begun in Leipzig, Germany. The manufacturer made a massive 400 M Euro investment in the Leipzig factory. Also, BMW hired no less than 800 employees to manage i3`s production. The launch of the `i` range has cost the company roughly 600M Euro and created approximately 1.500 jobs in the field.



It now seems that the Bavarian marque`s efforts are welcomed by their fans. Latest reports inform that BMW is currently considering increasing the i3 production. They are faced with taking this decision due to the fact that the number of preorders for the vehicle has surpassed their expectation. Friedrich Eichner, BMW`s Chief Financial Officer stated that: `if demand holds, which is what it's looking like, we will soon have to invest more.`



The 2014 BMW i3 is quite a pricey vehicle, therefore, the 8.000 preorders have taken the company by surprise. The standard vehicle is 34.950 Euro for the German market and 41.350 USD for the American market. Friedrich Eichiner also informs expectations are to sell 10.000 units in 2014 but also stated that company is prepared to `adjust capacity according to demand.`



The BMW i3 is powered by an electric motor and a 22 kWh lithium-ion battery. The motor outputs 170 HP (125 kW) and has a 250 Nm (184 lb-ft) peak torque and is mated to a single speed gearbox thus enabling the vehicle to go from 0 to 100 Km/ h in 7.2 seconds. The vehicle can travel approximately 130-160 with one charge and the maximum attainable speed is 150 Km/ h.



Alternatively, the i3 can be fitted with a two cylinder petrol engine that `maintains the charge of the lithium-ion battery at a constant level, while on the move, as soon as it dips below a specified value.`


BMW i3 preorders exceed expectations, production could be increased image BMW i3 preorders exceed expectations, production could be increased image
BMW i3 preorders exceed expectations, production could be increased image BMW i3 preorders exceed expectations, production could be increased image
BMW i3 preorders exceed expectations, production could be increased image BMW i3 preorders exceed expectations, production could be increased image