Chrysler will build the Cherokee in China

Posted on Friday, 1 November 2013 , 05:11:51 byEmil

Filed under chinachryslercherokeefiatplantChryslerEuropeanChinaFiatTechnology

Chrysler will build the Cherokee in China

Soon we will have some news regarding a great deal Sergio Marchionne, the boss if Chrysler and Fiat thought about. Apparently the man wants to sign an agreement regarding the assembly of the Jeep Cherokee SUV in China with Guanzhou Automobile Group. Different specialists estimate that the new SUV will be available for purchase in Chinese dealerships starting with the beginning of 2015. The Italian carmakers even thought about assembling the Cherokee at its existing plant in the country, and not build a new facility for it. In fact this is a great idea as it can also fill unused capacity as the Viaggio sedan it produces in China is about to miss sales targets for this year and the next, apparently by 60%, so perfect timing. The low sales capacity might be because of the lack of visibility on the market. In case you do not remember, the compact sedan had its official debut last year in September. The company has decided to built 100.000 Viaggios for 2013 and 200.000 for next year, but apparently analysts have a different opinion and they estimate the company will not reach its targets and that only around 40.000 units will be sold this year and 54.000 in the next one. The Dodge Dart was designed especially for China and it is one of the big competitors in the biggest segment of the market. So that you know, the Viaggio and the new Cherokee used the same underpinnings like the Alfa Rome Giulietta, so building them in the same plant would be a very practical and economical idea. Now, in the Chinese plant no Jeep vehicles are being born, since the plant shifted to Mercedes-Benz vehicles around 10 years ago. We will probably have an official statement on the matter as soon as things will be definite.


Chrysler will build the Cherokee in China image Chrysler will build the Cherokee in China image
Chrysler will build the Cherokee in China image Chrysler will build the Cherokee in China image
Chrysler will build the Cherokee in China image