Competitive plan for Chrysler

Posted on Tuesday, 6 May 2014 , 15:05:23 byTheodora

Filed under chryslercrossoverChryslerAmericanCrossovers/CUVsHybrid

Competitive plan for Chrysler

In 1920 Chrysler teamed up with three ex-Studebaker engineers, Fred Zeder, Owen Skelton and Carl Breer, to design a revolutionary new car. They defined what the products of the Chrysler brand would be - affordable "luxury" vehicles known for innovative, top-flight engineering. And this is exactly what the brand keeps meaning even nowadays.

Chrysler was founded on the philosophy of design with purpose, to build revolutionary new cars - affordable luxury vehicles known for their innovative, forward-thinking engineering. And it is their purpose today and for tomorrow. The company has just established a five year plan which is supposed to increase the sales to 800,000 units by 2018. The first step in acquiring this number is the launch of an entry level Chrysler 100 in 2016. This vehicle will battle against the Chevrolet Cruze, Ford Focus, Honda Civic or Toyota Corolla.

The five year plan set by Chrysler will continue in 2017 with the production of a full-size crossover which will be the successor of Aspen. This, too, will have many competitors such as the Ford Explorer, Nissan Pathfinder, Toyota Highlander etc. There are rumours that this vehicle will come out with a plug-in driving system. In 2018, the brand will introduce a mid-size crossover and it will have to be better than the Chevrolet Equinox, Ford Edge or Hyundai Santa Fe. Till then we expect a facelift 300 by the end of this year. The results of this plan will certainly be noticed, one way or the other.