Posted on Monday, 27 June 2011 , 13:06:56 byEmil
Filed under ScionJapaneseLimited Edition
The arrival of the 2012 tC Release Series 7.0 has been today announced by Scion. The second generation sports coupe can be found at dealer showrooms. The bad news are that Scion will produce only 2.200 units of this car, since this is a limited edition. It will be available for a standard price of 20.905 dollars, that will go up to 21.905 dollars if you will want a manual and automatic transmission.
The advertising campaign of 2012 Scion tC Release Series 7.0 is also amazing. First of all, you will be able to see how Zeus is creating this car with his lighting bolt. Then, if you will search on the internet, you will find another 6 viral videos, facing a new side of Zeus, that will surely amuse you. This is the first time when Scion creates a comedic campaign for its car models.
Scion tC Release Series 7.0 - Zeus Marketing Campaign
Scion announced today the upcoming arrival of the 2012 tC Release Series 7.0 (tC RS 7.0). Available at dealer showrooms this summer, it marks first limited edition release series for the second generation sports coupe.. The launch of the Scion tC RS 7.0 will be coupled with a new advertising campaign, starring a very lighthearted Zeus. Perched on his Mount Olympus throne, Zeus describes himself as the God of Awesome - and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features. See the :30 spot by visiting: http://www.youtube.com/watch?v=Sa1XbhJDN8k
In addition, six viral videos will be released today as part of a viral social media campaign. Also starring Zeus, these comedic behind the scenes vignettes show viewers a side of Zeus that makes him more the God of Awkward than the God of Awesome. See all six of the behind the scenes videos at the links below. These videos will also be hosted on Scion's new Brand Channel on YouTube, featuring a new easy-to-navigate video carousel.
The tC RS 7.0 campaign marks a new direction for Scion's product marketing. Past campaigns have focused on urban, cool, or cutting-edge themes set to a darker tone. This series is more lighthearted, making it the first time Scion has taken a comedic route to increase awareness of a new model.
Scion will only build 2,200 units of the tC RS 7.0. The limited edition model will carry a manufacturer's suggested retail price (MSRP) of $20,905 and $21,905 when equipped with a manual and automatic transmission respectively (The MSRP does not include a delivery, processing and handling fee of $720).
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